“Good web design is about the character of the content, not the character of the designer.” -Jeffrey Zeldman
Search engine optimization [SEO] is one of the excellent ways for businesses whether big or small to garner traction with their target audience online.
It is an online marketing strategy that drives traffic to their websites and could possibly translate into increased sales and better profit. Seeing as this is the case, most companies would center their focus on content marketing which means they would produce and create compelling and information-rich content for their audience.
However, their endeavors should not be limited to this aspect alone as it would leave web design as regards search engine optimization significantly neglected. While it is imperative that marketing agencies put their focus on content marketing, the same degree of effort should be exercised in creating web designs. And although it is true that reaching the target audience is paramount, it is not so much that it is done above making marketing efforts geared towards optimal web design.
Remember, your audience needs to see your content presented in a way that they would not only be able to read your content, but appreciate it as well. There should be a balance between your search engine optimization (SEO for brevity) and web design efforts if you wish to have an increase in traffic.
While with good web design a company can achieve brand identity, using it in conjunction with SEO can be incredibly advantageous to the company’s inbound marketing efforts. So, if you are in a web design company in the Philippines, you might want to consider this.
Here are the reasons why it is so important:
1.) Responsive Design (Companies Must be Mobile)
Today, mobile phones have surpassed their older counterparts in terms of its capabilities. Aptly termed as smartphones, these gadgets would allow users to surf the Internet—making it a handier and more accessible alternative to laptops and personal computers.
In fact, almost sixty percent of users would be searching for products through their phones. Unfortunately, not all web design is made to be user-friendly which means that should they be accessed through a smartphone, you would likely get a clunky and messy interface.
As a result, visitors would click away without reading any pertinent content on your website either because your text or images are too small.
2.) Enhancement of Experiences (Do not forget the user)
While it is true that your web design is primarily developed with SEO at the forefront, do not neglect your users. Remember, they are the ones who are interacting with your page most often.With this in mind, it is important that you give them an experience wherein moving from page to page is not only easy but comprehensible. This is just as important as the search engine that is crawling these pages as these users would ultimately be the proximate cause for your return of investment. They are the ones making the purchases after all once your page would receive its designated ranking.
3.) Index for Existence
A rookie mistake new companies make is believing they can make a company website sans a web design company and expect search engines to pick it up—almost in perfunctory sort of way.
However, it is not that straightforward—nor is it simple. Search engines would have to be told that a particular site exists through the use of indexing or else, it would take much longer to rank them—if it gets ranked at all.
Some of the ways to achieve this are with XML sitemap, but this is not always practical for getting engines to notice your sites. If you want optimum results then utilize SEO, index the site and frequently update it. In this way, search engines would easily see the pages that were indexed previously and would need review.
4.) SEO Balancing Act (No SPAM)
There should be a careful consideration in developing a web design that incorporates SEO. It is akin to a careful balancing act as if anything is done wrong, it would then mark the site as “spammy” Things such as containing too many keywords, and the like would not make your web page rank at all. Instead, correct search engine optimization is a culmination of various aspects—from your title tags, compelling content to your keywords. All of these should be in harmony with each other and should be relevant as well. Your web designer’s primary objective should be to create pages that appeal not only to search engines but to users as well.